Hello, I’m Nidhi.

Human behaviour. Meaningful insight.

I connect psychology, behavioural science and AI to understand people more deeply — and help organisations make better decisions.

City of London CorporationBehavioural Insights & People Intelligence
Nidhi Priya
Nidhi PriyaShe / her
London, United KingdomThe human side of insight.
PsychologyPeople intelligenceAI

Experience & education

City of London CorporationImperial Brands PLCUniversity of Glasgow

Three disciplines. One human perspective.

The best insight begins with understanding the people behind the patterns.

Connecting human signals to organisational decisions.

I bring qualitative and quantitative evidence together to understand workforce patterns, wellbeing and organisational risk. My work includes building people intelligence frameworks and communicating insight for executive and board-level decisions.

  • Workforce analytics
  • Wellbeing intelligence
  • Retention & attrition
  • Power BI

Understanding the why behind the what.

My background in clinical and organisational psychology shapes the way I work with data. I look for the context behind a pattern: what someone is experiencing, what influences a decision, and what an organisation can do differently.

Today, I bring that perspective to people intelligence. My work connects qualitative research, workforce analytics and behavioural science to questions about wellbeing, retention and organisational risk.

I also build with AI. I work with agents and large language models, alongside Power BI, R and Python, to explore, visualise and communicate human insight. The tools expand what is possible; psychological understanding gives the work its direction.

  • Behavioural science
  • People analytics
  • Organisational psychology
  • AI agents
  • Power BI
  • R
  • Python
  • Psychometrics
  • Research synthesis
  • Data storytelling

A career built around people.

From psychological practice to organisational intelligence, a consistent curiosity about what makes people thrive.

View my CV
Nov 2025 – presentCity of London CorporationEmployee Advice Lead — Behavioural Insights & People Intelligence

Connecting behavioural insights and people intelligence with strategic people priorities.

My current work spans people intelligence frameworks, workforce insight, wellbeing and organisational risk. I combine psychological understanding, qualitative and quantitative evidence, and AI-supported visualisation to inform organisational decisions.

London, United Kingdom
Jul 2024 – Nov 2025Imperial Brands PLCPeople Data & Insights — EX Product Developer

People data, employee experience and insight-led product development.

A role at the intersection of people insights, performance metrics and employee experience.

London, United Kingdom
Jun 2023 – May 2024Look Ahead Care and SupportWellbeing Intelligence

Human-centred support shaped by emotional intelligence and individual needs.

Developed tailored communication and interventions around young people's strengths, personalities and particular challenges.

United Kingdom
Jun 2019 – Jul 2021IHBAS, Counsel India & Radix Malik Health CareClinical Placements

Psychological assessment, behavioural interpretation and multidisciplinary care.

Used psychological assessment tools to interpret client information and identify behavioural patterns. Collaborated with psychologists, therapists and psychiatrists on evidence-based interventions.

Delhi, India
Sep 2020 – Apr 2021Daffodils Brain Care CentrePeople Culture & Satisfaction Specialist

Programme strategy, communication and continuous improvement.

Applied psychology and communication to co-design programme strategy, action plans and improvements to course delivery for professionals.

Delhi, India
Jul 2017 – Jun 2020IZHAAR, Gargi CollegeMental Health — People Intelligence

Peer support, mental health awareness and psychoeducational workshops.

Combined people insights and project management to develop workshops supporting coping skills among college students.

Delhi, India
Mar 2019 – Jun 2019You’re Wonderful ProjectZone Head — Wellbeing Intelligence

School wellbeing programmes informed by psychological research.

Co-created programmes to increase awareness and sensitivity, and supported delivery as a zone head.

Grounded in psychology.

2021 – 2022

MSc Psychology

University of Glasgow

BPS-accredited psychology programme, with research and organisational practice grounded in ethical standards.

2017 – 2020

BA (Honours) Applied Psychology

Gargi College, University of Delhi

First-class honours. Studies included organisational psychology, psychology at work, social psychology, counselling, communication and statistics.

Always learning.

Market Strategy Capstone Project

Coursera / September 2018

The Marketing Plan

Coursera / August 2018

Notes from the intersection.

Thoughts on behaviour, learning and the changing world of work.

Let’s put people at the centre.

Working at the intersection of psychology, people intelligence and AI? I’d love to connect and exchange ideas.